Discover Which Makeup Brand Ethics Align With Yours

How important is cruelty-free certification to you when choosing a makeup brand?

  • It's my top priority. I only buy from brands that are 100% cruelty-free.
  • Quite important, but not a deal-breaker if the brand offers exceptional quality.
  • I'm neutral. While I prefer cruelty-free, it's not a major factor in my decision.
  • Not important. I don't consider this factor while choosing makeup.

How do you feel about makeup brands that have had controversy over inclusivity and diversity?

  • I boycott brands that do not actively promote or support inclusivity and diversity.
  • I'm cautious. I prefer brands that learn from their mistakes and improve their practices.
  • It doesn't significantly influence my purchasing decision, though I notice it.
  • It's not a factor for me as long as the product is good.

What's your stance on makeup brands using synthetic and non-biodegradable materials in their products?

  • I avoid them entirely and look for sustainable and eco-friendly options.
  • I lean towards eco-friendly brands but will make exceptions for certain products.
  • It's not my top concern, but it's nice when brands are environmentally conscious.
  • I don't consider this factor at all when purchasing makeup.

How do you react to brands that are often called out for overly edited and unrealistic advertising?

  • I stop supporting them completely. Honesty and transparency are crucial for me.
  • I'm wary of such brands, but if their products work for me, it's not a huge issue.
  • It doesn't really affect me. All brands do it to some extent.
  • I don't care about the advertising as long as I like the products.

What's your take on supporting local/small makeup brands?

  • I always choose them over big names to support small businesses.
  • I prefer them, especially if they align with my ethical standards.
  • I'm indifferent. Price and quality matter more to me than the size of the brand.
  • I tend to stick with well-known brands for reliability and consistency.

The Ethical Idealist

You hold your makeup brands to the highest ethical standards, prioritizing cruelty-free, inclusivity, sustainability, transparency, and community support above all else.

The Conscientious Consumer

You strive for balance, appreciating brands that show an effort to improve and align with ethical practices. You make thoughtful choices, considering both quality and values.

The Practical Purchaser

For you, the product's quality and effectiveness come first, though you're not indifferent to ethical concerns. You might prefer ethical brands but not at the expense of performance.

The Unconcerned User

Your focus is strictly on the product's performance and quality, without much consideration for the ethical implications of the brand's practices. You value personal satisfaction over corporate responsibility.

Get notified when it's unlocked.